Industry Tools
This page has been designed to describe and reflect the advanced technology and software utilized within St. Onge Management & Exchange Corporation. At different times within your listing or management project, a variety of these tools may be used to better market your site, assess an investors needs or compare your property with others recently sold. This information is strictly informative in nature and should be used only for the comparison of other competing brokers in the appropriate service they may claim they can provide.
SOFTWARE TECHNOLOGY
Along with a broker's impressive credentials, they must have the tools and technology necessary to implement the work that is necessary to market and sell the property. The software and technology used by the broker helps to "make" the broker successful in his/her efforts. As a carpenter needs specific tools in building a house, a broker must have the appropriate tools to provide the service necessary for their clients. Some of the tools utilized at St. Onge Management are as follows.
Scan US
This is a sophisticated software program which will locate, graph and produce a color-coded map to reveal an area’s demographic make up anywhere within the United States. This program is so precise; it has been designed to focus in on areas as small as "one" city block. The data stored into the system is from the US Census and is updated periodically over the normal ten-year census. The data provided looks at present, past and future projections, which will help the analyst determine growth patterns and vectors within their community.
PLAN EASE
This is a software package designed to analyze investments for the purchaser or the seller. This program calculates before and after tax rate of returns based upon the different variables set up by the analyst. This software program heads up the "what if" department by allowing the analyst to manipulate the purchaser’s interest rates, holding periods, amortization schedules, vacancy factors, expense projections for repairs and replacements and much, much more. This program analyzes the property investments to the commercial industries standard terms such as IRR’s, FMRR’s, Cap Rates and it will calculate the depreciation factors which are vital to the end result of a sale transaction.
ARES
This contact management program helps to orchestrate the day-to-day scheduling and record keeping within St. Onge Management. Every call, meeting, or real estate appointment is logged along with date, time and results of that particular event. This program also contains the physical data available on our listing as well as other listings within the market territory specified. The data is conveniently formatted to provided the size, location, utilities, tax locator numbers, tax costs, price, terms and much more. In this system, we can recall letters, faxes or emails sent with the date and the time of the transmission.
This logged record becomes a valuable asset when reviewing the listing activity with the client for the purposes of marketing strategies. It is also helpful when dealing with the municipalities and their ever-changing policies and procedures.
METROSCAN
This is a software program which is updated monthly for the St. Louis County area. This program give access to the most recent sales dates, deed types, tax records, addresses, phone numbers, past sales amounts, assessed land values, commercial zoning classifications, conditions of improvements, map views, flood plane information and more. This program includes every property owner in St. Louis County and will provide the analyst with radius searches for a variety of variables. The program is also designed to assemble parcels by utilizing an onscreen measuring system, which reads directly from the assessor’s locator maps. With a few simple keystrokes, this device will determine onscreen any property's configuration, measure lengths and redesign potential developments.
MARKETPLACE
Created by Dunn and Bradstreet, this is a very popular software program that is used in marketing efforts in a variety of ways. This software contains all of D&Bs files on businesses throughout the nation who register for licenses within their communities. This information can be manipulated and categorized in a variety of ways. Possibilities include SIC Codes, size and location of a business, number of employees and the amount the business may will gross on an annual basis.
This information will extract the business owner, contact person, the world headquarters, the address of one shop to the address for each shop listed throughout the United States. By pin pointing the locations of certain stores or shops the analyst in charge can determine if a market gap is present. If a market gap exists the analyst can address it to the attention of the appropriate decision maker within the company.
MARKETING SOFTWARE
Below represents a sample of some of the tools used in broadcasting the availability of a property to the potential users who may have interest. As a farmer broadcast seeds for a bountiful harvest a broker must also spread the word of his/her listing for public and private viewing. As also found in farming, "it helps to broadcast the seeds in the field and not on the road." That is the intent of "selective marketing," therefore in narrowing the brokers scope by utilizing the tools in the mention above and selecting the appropriate marketing direction, a broker can do a more efficient job in obtaining the interested and qualified purchaser.
- CIE
Known as the Commercial Information Exchange. This is the newest and most exciting concept within this marketplace to date. While other comparable systems are available elsewhere throughout the nation, the local CIE system has been making respectable advancements in spreading the news of commercial real estate listings via the "high-tech Internet" way. With the CIE program, the broker specifying the highlights of the property enters the listing into the system. Instantaneously, over 450 commercial real estate companies, which focus on properties as yours, automatically receive the message in their email.
- CIE
CIE also provides another system, which is comparable to a multiple listing service found in the residential sector of the marketplace. This system allows brokers to search for a set of particular variables of interest to their client. Whether by area, zip code, size of building, cost or a variety of other criteria, the CIE System narrows the search in seconds and achieves excellent matches providing the properties are in the system.
- CCIM Internet Listing Service
Another "perk" of being a CCIM. This system is set up to receive the listing through the Internet provider. Once the property is listed within the system, it is simultaneously sent to thousands of brokers around the nation. The property information can also be picked up through a Web site named "LOOP Net." This service is an interactive system with search capabilities to find purchase information or lease information on properties nationwide.
- FAX VIA
Local marketing techniques with brokers are used again within the above-mentioned ARES system. This fast and efficient method of marketing can reach over 150 Brokers commercial brokers that St. Onge Management interacts with throughout the year.
Therefore, with these brokers in our system, once a marketing flier is produced, with a few simple keystrokes the faxing campaign can begin. Within one evening, fax machines all over the St. Louis area receive your flier. The next morning, with certainty, several calls will be placed and we can give more explanation for your listing.
FAX VIA local mrketing techniques with local business is the same as the brokers fax program above. Again, ARES comes to the rescue with over 70% of the local business entered into the system through business lists obtained from local municipalities and/or the Chamber of Commerce.
- STONGEMANAGEMENT.COM
Our Web site has proven to be our most efficient marketing tool! With all of the pertinent data in place for each St. Onge Management listing, our Web site allows brokers to obtain information from us in a flash. By visiting our Web site, a prospect can easily determine what property they have interest in and view the images and details we have. This way ALL of our prospects can get ALL of the data, at ANY time, ALL of the time, 24 hours a day!
By leading the way through innovative, cutting edge technology, St. Onge Management is able to forge ahead of other competing brokerage firms in the commercial industry. In that, we are able to provide our clients with a professional, knowledgeable, commercial real estate service they deserve and trust.
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